Rules Unification: Wrangling Cloudflare’s Rules Ecosystem
Solving fragmentation in Cloudflare's Rules products and increasing adoption by 2.4× to ~220k monthly active users.
Changing The Way We Listen To Product Feedback
At Rex I identified and solved for some key problem areas in the way we collected and utilised customer feedback, making our users feel like they had a voice and improving our design and research processes.
Cloudflare
Cloudflare's mission is to help build a better Internet. Today, ~20% of all websites are protected by Cloudflare, serving on average 84 million HTTP requests per second.
Many of those requests are routed, transformed, and filtered through the Ruleset Engine, which is my primary focus as part of the Application Performance team.
I am also working on the upcoming Internet Observatory, a project to help customers understand and improve how their Internet properties are experienced by users around the world.
2024 – 2025Case study
Miso Tracker
A thoughtfully designed, fully customisable tracker for Magic: The Gathering. Designed for iPhone and iPad.
Designing a Modern Search Experience
A case study on the Global Search project at Rex and how we rebuilt our search to solve for our user's biggest pain points and elevate our app experience.
A Taxonomy for Product Feedback
Improve your feedback database with a taxonomy that makes feedback easier to search, analyse, and to derive actionable insights from.
Divvy
I designed and developed the Divvy web app to simplify splitting expenses between friends — without the need to sign up for a service or set up accounts.
Add the expenses for each person and Divvy will calculate the most efficient sequence of repayments.
Try Divvy
Designing a Configurable Process Engine
A workflow tool supporting users to efficiently configure, manage, and progress their day-to-day tasks.
Rex
Rex provides a suite of products to over 10,000 agents in the real estate industry across Australia, New Zealand, and the UK.
After joining the Rex team as a senior designer I became the UX lead on our flagship product, leading the design practice across two product teams. In 2023 I relocated to the UK as the lead on a new large-scale product set to launch in the UK market.
At Rex I worked end-to-end; developing product strategy alongside my PM; conducting user research; prototyping, iterating, and validating solutions that fit within the architecture of our products; and collaborating with engineers on how to launch those solutions.
Awarded Rex Ultimate Problem Solver 2021
2018 – 2024Case studies
Attract.ai
Attract.ai offers an AI-enhanced talent sourcing and recruitment platform to help teams engage new talent and optimise their sourcing workflow.
I designed the early-stage platform and AI search model, and have continued to consult on the platform as it has grown.
2017 – 2023
Scrunch
Scrunch was an early player in the influencer marketing space, where our product enabled brands to find and engage with influencers through influencer marketing campaigns.
As the founding product designer, I worked with a small team to design, build, and launch a data-driven influencer marketing platform from the ground up.
2013 – 2017
Contrast logos & text with background photos using CSS blend modes
Outlining a practical use of CSS blend modes.
Figma Icon Library
Over 550 icons with 2 size variants and alternative icon names for easy searching. Designed with low density displays in mind for sharp rendering.
Archived project from 2022Open in Figma
iOS'86
iOS'86 was a personal project that developed into one of the most expansive iPhone themes of the time. Based on the concept designed by Anton Repponen, iOS'86 is a fully functional Winterboard theme for iPhone.
Including thousands of hand-pixeled monochrome graphics along with a port of the original Chicago font; iOS'86 takes your device back to another era. Available on iOS 4, 5, and 6.
Archived project from 2012–13View iOS'86
Sarif
Sarif is an iPhone theme built to accomodate user customisation with a library of UI styles, widgets, icons, and more — all available from within Winterboard. Sarif also supports a huge range of popular third party apps and tweaks, ensuring a complete revamp of your device across the board. Available on iOS 4, 5, and 6.
Archived project from 2012–13View Sarif